Treefera, a UK-based sustainability startup focused on supply chain transparency, has secured US$30 million in Series B funding led by Notion Capital, with contributions from AlbionVC, Triple Point, Twin Path Ventures, and Endeit Capital. The fresh capital will accelerate Treefera’s expansion of its AI-driven data platform across North America, Europe, and the Asia-Pacific region. Based in London, the company specializes in real-time insights into the origins of goods—especially nature-based commodities—aiming to deliver transparency across supply chains, support regulatory compliance, reduce carbon footprints, and authenticate sustainability claims. The core emphasis is on the first mile—the provenance of commodities—rather than the full journey through subsequent stages of the supply chain. This focus reflects the understanding that the early phase of a commodity’s lifecycle is responsible for a disproportionate share of risks and costs, with estimates placing over 60% of such risks at the outset. The investment signals strong confidence in Treefera’s approach to mitigating these risks at their source and scaling its capabilities globally.
Overview and Funding Milestones
Treefera’s funding round marks a pivotal milestone for a London-headquartered company positioning itself at the intersection of artificial intelligence, data integration, and supply chain transparency. The Series B, valued at US$30 million, was led by Notion Capital, a firm known for backing technology-driven, high-growth startups, and includes strategic contributions from AlbionVC, Triple Point, Twin Path Ventures, and Endeit Capital. The capital infusion is earmarked to bolster Treefera’s geographic footprint across key regions—Europe, North America, and Asia Pacific—while simultaneously enabling the development of new platform tools designed to deliver even more precise, timely, and verifiable insights into commodities and their sourcing. The deal underscores investor confidence in Treefera’s ability to translate complex, fragmentary data into an enterprise-grade data fabric that enhances decision-making for businesses navigating the evolving terrain of ESG requirements, regulatory standards, and market expectations around sustainability claims. The leadership team, led by Co-Founder and CEO Jonathan Horn, has positioned Treefera as a category-defining platform that merges AI, data science, and supply chain transparency to help organizations strengthen resilience, secure revenue, and scale regenerative practices.
The funding round, as described by Treefera’s leadership, is intended to accelerate the company’s mission on a global scale, enabling broader access to its real-time insights and analysis for a more diverse set of industries and customers. Investors emphasize the platform’s ability to provide defensible visibility into commodities, ingredients, and carbon metrics from the first mile. This vantage point supports improved sourcing decisions, greater transparency for stakeholders, and enhanced capacity to comply with evolving environmental and trade regulations. The strategic alignment with Notion Capital and the other participants highlights a convergence of interests around intelligent data-driven risk management and sustainability outcomes. With the infusion of capital, Treefera aims to reinforce its status as a trusted partner for enterprises seeking to navigate supply chain risks and carbon obligations while maintaining operational efficiency.
Notion Capital’s General Partner, Patrick Norris, highlighted Treefera’s emergence as a category-defining platform at the convergence of AI, data, and supply chain transparency. Norris noted that in under a year, Treefera had established itself as a trusted partner for enterprises grappling with supply chain risks and carbon compliance, and he expressed enthusiasm about leading the round to support a vision of resilient, decarbonized global supply chains that do not compromise efficiency. This investor perspective underscores the strategic value that Treefera’s AI-enabled approach brings to customers facing stringent regulatory regimes and heightened scrutiny of sustainability claims. The investment aligns with broader market trends toward data-driven ESG governance and enhanced traceability across complex supplier networks.
First Mile Focus: Provenance and the Foundation of Trust
Treefera’s distinctive approach centers on the first mile of the supply chain—the initial creation and sourcing of commodities—where the provenance of nature-based goods is established. This focus is driven by the recognition that the majority of risks, costs, and potential non-compliance issues originate at the source rather than further downstream. The company contends that the reliability of information about the physical origin of assets is often limited or incomplete in the systems that rely on it for governance, procurement decisions, and risk assessment. By concentrating on provenance at the outset, Treefera aims to provide a clearer, more trustworthy basis for downstream supply chain decisions, including capital allocation, contract structuring, and sustainability reporting. The assertion that the “first mile” can determine the overall resilience and financial performance of supply chains forms the core rationale for Treefera’s technology strategy and market positioning.
From this vantage point, Treefera emphasizes the importance of accurate origin data for nature-based commodities, which are particularly vulnerable to misrepresentation or ambiguity in sustainability claims. By delivering defensible, real-time insights into the origins of materials, Treefera supports enterprises in meeting regulatory expectations, reducing carbon footprints, and authenticating the sustainability statements associated with their products. The company’s messaging positions first-mile provenance as a critical lever for improving traceability, enabling brands and suppliers to demonstrate credible commitments to regenerative practices and responsible sourcing. The emphasis on origin information aligns with growing expectations from regulators, investors, and consumers that provenance data be robust, verifiable, and readily auditable.
This first-mile lens also informs Treefera’s risk modelling and data integration strategy. By aggregating diverse data sources—ranging from satellite-derived indicators to ground-truth observations and supplier metadata—Treefera constructs a cohesive, high-fidelity picture of a commodity’s origin. In doing so, the company not only helps identify and mitigate risks early in the lifecycle but also enhances the potential to secure favorable pricing, insurance terms, and performance-based contracts that reward responsible sourcing. The emphasis on provenance as a foundational element of supply chain resilience resonates with stakeholders across sectors, including agriculture, forestry, mining, and other natural resource-based industries, where trust in origin data is a prerequisite for scalable, compliant, and sustainable operations.
AI-Driven Data Fabric and Technology Stack
At the heart of Treefera’s value proposition lies a sophisticated data fabric—a unified framework that weaves together disparate data streams into actionable insights. The platform leverages a multi-faceted technology stack, incorporating satellite imagery, adaptive artificial intelligence, and advanced risk modelling to create a coherent, real-time view of commodity origins and associated sustainability parameters. This architecture is designed to convert fragmented information into structured, decision-ready intelligence that can be used across industries—ranging from agriculture to insurance—helping enterprises understand where their inputs come from, how they were produced, and how those origins affect risk, cost, and compliance outcomes.
The data fabric approach enables Treefera to unify data from diverse sources, standardize disparate formats, and resolve inconsistencies in provenance information. By doing so, the platform provides a consistent basis for evaluating regulatory compliance, tracking carbon footprints, and validating sustainability claims. The system’s real-time capabilities are particularly valuable for monitoring shifts in supply, regulatory changes, and market conditions that may affect sourcing strategies and contract terms. The combination of satellite imagery with adaptive AI allows Treefera to detect changes in land use, production practices, and ecological indicators that influence the environmental impact of a commodity.
Treefera’s technology is described as having broad applicability across industries, extending its reach beyond traditional supply chain management into risk management, climate analytics, and sustainability compliance. The platform’s ability to deliver timely insights on commodities, ingredients, and carbon metrics from the first mile offers enterprises a more complete view of their supply chains and the environmental implications of their sourcing choices. The AI-driven approach is designed to improve decision speed and accuracy, enabling organizations to respond more effectively to regulatory developments, stakeholder expectations, and market dynamics that influence responsible procurement and carbon accounting.
Co-founder and CEO Jonathan Horn emphasizes the transformative potential of turning data into strategic clarity. He notes that “our world runs on nature-based commodities, yet information on the physical source of these assets remains largely invisible to the systems that depend on them.” This insight frames Treefera’s mission to provide a transparent, data-driven view of origin data that informs capital flows and strategic planning. Horn’s vision underlines the company’s aim to empower enterprises to bolster supply chain resilience, secure future revenue streams, and scale regenerative practices through reliable provenance information. The platform’s real-time insights cover not only the origin of commodities but also traceability for ingredients and carbon metrics, enabling businesses to gain clearer sightlines into sourcing and to mitigate risk while ensuring regulatory compliance.
Satellite Imagery, Geospatial Analytics, and Advanced Modelling
A central component of Treefera’s technology stack is the use of satellite imagery to monitor and analyze supply chain inputs at their source. The integration of geospatial analytics with AI-driven modelling allows for precise estimation of origin attributes, land-use changes, and environmental indicators that influence the sustainability profile of a commodity. By combining satellite-derived data with on-the-ground observations and supplier information, Treefera creates a high-resolution map of provenance that supports more accurate risk assessments and more transparent reporting. This geospatial capability enhances the platform’s ability to detect anomalies, track regional variations, and identify potential compliance gaps early in the lifecycle.
In addition to imagery-based analysis, Treefera employs adaptive AI that can evolve with changing data patterns and regulatory requirements. The risk modelling component simulates different scenarios and assesses potential exposures related to sourcing, regulatory compliance, and environmental impact. This approach helps clients anticipate shifts in policy, trade rules, or environmental expectations that could affect procurement strategies, pricing, or insurance conditions. The combination of real-time data, predictive analytics, and scenario planning positions Treefera as a proactive partner for organizations seeking to optimize sourcing while minimizing risk and maintaining regulatory alignment.
The platform is designed to support rapid responses to evolving legal and environmental regulations, enabling users to adjust procurement strategies, supplier relationships, and reporting frameworks in near real time. The real-time tracking capabilities provide visibility into the status of commodities throughout the sourcing process, from initial acquisition to final product, and across multiple regulatory regimes. The system’s automated compliance features aim to reduce manual overhead, streamline auditing processes, and improve the reliability of sustainability claims.
Treefera describes its approach as a “data fabric” that converts fragmented information into valuable business insights. This concept underscores the company’s effort to break down silos between data sources, integrate diverse data streams, and deliver a unified, operable view of provenance and environmental impact. The data fabric is designed to be flexible enough to handle a broad spectrum of data types and sources while maintaining data quality, provenance traceability, and auditability for compliance purposes. By leveraging this architecture, Treefera seeks to provide a scalable platform capable of supporting a growing complex of suppliers and regions, while preserving the fidelity and trustworthiness of provenance information.
Clientele, Use Cases, and Industry Applications
Treefera’s early engagement with notable clients suggests a strategy focused on high-impact use cases where provenance and ESG reporting are critical. Among the company’s clientele are entities such as Amazon Rainforest Conservation, Royal Family Farms, Kita, Anew, ACCIONA, and Maple Credits. Each of these clients represents a different facet of the sustainability and supply chain landscape, illustrating the breadth of Treefera’s potential applications. For example, clients focused on conservation and biodiversity may rely on Treefera’s platform to verify the origin of biodiversity-positive inputs, ensuring that conservation claims align with actual sourcing practices. Agricultural and farming organizations could leverage the system to trace the provenance of inputs, verify sustainable cultivation practices, and provide evidence for compliance with environmental standards. Companies engaged in large-scale infrastructure or energy projects may require robust supply chain transparency to meet contractual obligations and regulatory expectations, and Treefera’s tools could support the verification of material origins and carbon accounting for project materials.
The platform’s capabilities in producing real-time insights into commodities and their environmental attributes position Treefera as a supportive partner for industries seeking faster project validation and enhanced transparency. In the context of tightening climate regulations and rising scrutiny of commodity sourcing, Treefera’s approach offers a path to traceability from the origin of inputs, through their refinement and use, and into the final product or service. This capability can help organizations demonstrate due diligence, mitigate compliance risk, and substantiate claims around sustainable sourcing and carbon reduction. The combination of provenance data, geospatial analytics, and AI-driven risk assessment provides clients with a robust toolkit to address complex ESG requirements, cross-border trade considerations, and the evolving expectations of regulators, investors, and consumers.
The company’s emphasis on first-mile provenance aligns well with regulatory intents that prioritize source-level transparency and accountability. By offering verifiable origin information at the earliest stage of a commodity’s lifecycle, Treefera helps clients meet reporting obligations, verify sustainability claims, and demonstrate progress toward decarbonization goals. The platform’s ability to deliver defensible, real-time insights into commodities, ingredients, and carbon metrics supports comprehensive ESG reporting, supplier due diligence, and risk management strategies that are responsive to market and regulatory changes. As Treefera expands across multiple regions, the client base is likely to diversify further, incorporating additional sectors that rely on nature-based inputs and require rigorous provenance data to ensure compliance and credibility.
Growth Strategy, Expansion Plans, and Product Roadmap
With the US$30 million Series B investment, Treefera intends to extend its geographic footprint to Europe, North America, and Asia, while advancing the development of platform tools that enhance real-time commodity tracking, geospatial analytics, and automated compliance capabilities. These enhancements are expected to provide users with more precise, timely responses to shifting legal, environmental, and trade regulations. The strategic goal is to deliver a more comprehensive view of sourcing dynamics, enabling enterprises to act quickly on evolving regulatory requirements and market conditions.
Treefera’s leadership emphasizes that the platform’s evolution will focus on expanding its first-mile capabilities, deepening the integration of satellite-derived data and geospatial analytics, and refining automated compliance workflows. This roadmap includes improvements in data fusion techniques, more robust anomaly detection, and enhanced transparency for carbon accounting across diverse supply chains. The aim is to deliver a more scalable and resilient platform capable of supporting a growing network of suppliers and customers while maintaining the integrity of provenance information.
Patrick Norris, General Partner at Notion Capital, praised Treefera’s work as a category-defining achievement at the intersection of AI, data, and supply chain transparency. He highlighted that Treefera has emerged as a trusted partner for enterprises navigating supply chain risks and carbon obligations within a short period, and he expressed enthusiasm about leading the round to help realize a vision of resilient and decarbonized global supply chains that do not compromise efficiency. This perspective reinforces the impression that Treefera’s growth trajectory is closely tied to a broader strategic push by investors to back companies that can deliver measurable ESG and operational improvements through advanced data and AI capabilities.
ESG Compliance, Regulation, and Market Relevance
The investment and platform design underscore Treefera’s alignment with a growing emphasis on ESG compliance and responsible sourcing. As regulatory frameworks around sustainability reporting and supply chain transparency continue to evolve, Treefera’s real-time provenance and carbon metrics capabilities offer enterprises a practical means to meet disclosure requirements and demonstrate progress toward decarbonization. The ability to verify the origin of materials and substantiate sustainability claims reduces the risk of greenwashing and strengthens the credibility of environmental statements presented to regulators, investors, and customers.
The platform’s emphasis on the first mile as a critical control point for risk management is particularly relevant in regulated sectors that require detailed documentation of inputs and environmental performance. By providing auditable provenance data and automated compliance features, Treefera positions itself as a tool for organizations seeking to align procurement, production, and reporting with evolving regulatory demands. In a landscape where supply chain disruptions, geopolitical tensions, and climate policy shifts can have material impacts on sourcing and costs, the capacity to monitor provenance in real time offers strategic resilience and transparent accountability.
Endeit Capital’s Sara Resvik emphasized Treefera’s exceptional ability to translate large-scale supply chain data into actionable climate insights. She highlighted the platform’s alignment with climate tech investment focus and expressed pride in partnering to deliver AI-powered supply chain transparency and decarbonization solutions to enterprises. Such endorsements from investors point to a broader trend of capital flowing toward technologies that enable measurable environmental outcomes, robust data governance, and improved operational efficiency across supply chains.
Investor Perspectives and Industry Positioning
Treefera’s investor roster reflects a strategic mix of venture capital firms with complementary strengths in technology, growth funding, and regional expansion. Notion Capital’s leadership perspective highlights the platform’s rapid ascent to becoming a trusted enterprise partner for managing supply chain risks and carbon obligations. The collaborative emphasis from investors signals confidence in Treefera’s ability to scale its data fabric architecture, expand its platform capabilities, and broaden adoption across industries that depend on transparent provenance and accurate carbon accounting.
The involvement of AlbionVC, Triple Point, Twin Path Ventures, and Endeit Capital brings diverse expertise in growth acceleration, sector specialization, and international expansion. This consortium of backers provides not only capital but also strategic value, potentially facilitating partnerships with large enterprises, regulatory bodies, and sustainability-focused initiatives. The combined support from multiple investors strengthens Treefera’s ability to pursue a comprehensive, globally scalable go-to-market strategy, while ensuring product development aligns with market needs and regulatory expectations.
Operational Excellence, Energy Efficiency, and Innovation
Treefera highlights its commitment to an energy-efficient infrastructure, leveraging decentralized networks and opportunistic computing to reduce computing costs and environmental impact. This approach aligns with the broader objective of minimizing the ecological footprint of high-intensity data processing, which is central to AI-driven analytics platforms. By prioritizing energy-efficient design and decentralized processing, Treefera seeks to lower operating costs while also reducing the environmental burden associated with large-scale data analytics. The emphasis on efficiency is consistent with the ESG ethos that underpins the company’s value proposition, reinforcing the message that advanced analytics can be deployed responsibly and sustainably to improve supply chain outcomes.
The platform’s ability to translate large, complex datasets into climate insights is viewed by industry peers as a distinguishing factor in a crowded field of supply chain visibility solutions. Treefera’s focus on the provenance of nature-based commodities—coupled with a robust data fabric and sophisticated analytics—positions the company as a leader in helping enterprises make smarter sourcing decisions, quantify environmental impacts, and demonstrate compliance with evolving ESG norms. The combination of real-time tracking, geospatial analytics, and automated compliance adds depth to the platform’s capabilities, enabling users to respond to regulatory changes and market shifts with greater agility and confidence.
Competitive Position and Market Implications
Treefera’s strategy centers on delivering a defensible, real-time view of commodity origins from the first mile onward, which provides a distinctive competitive edge in the field of supply chain transparency and ESG compliance. By concentrating on provenance at the outset, Treefera seeks to mitigate risks at their source, enabling faster validation of sustainability claims and more reliable reporting throughout the supply chain. The platform’s data fabric approach, which integrates satellite data, AI, and risk modelling, offers a comprehensive lens for assessing supply chain integrity, environmental impact, and regulatory readiness. This holistic perspective differentiates Treefera from competitors that may focus predominantly on downstream visibility or on single-source data streams.
The inclusion of prominent clients and high-profile investors bolsters Treefera’s credibility and demonstrates demand for integrated provenance and ESG solutions. The ability to deliver real-time insights into commodities, ingredients, and carbon metrics from the first mile can help organizations streamline procurement, improve risk management, and ensure compliance across diverse regulatory environments. As climate policy and sustainability expectations become more stringent, Treefera’s platform offers a practical, data-driven method for enterprises to demonstrate due diligence, maintain transparency, and sustain business continuity in the face of evolving regulatory and market conditions.
Notion Capital’s leadership commentary emphasizes Treefera’s rapid ascent as a trusted enterprise partner navigating supply chain risks and carbon obligations. The firm’s support signals confidence that Treefera’s growth plan—anchored in region-wide expansion and platform enhancement—can yield tangible improvements in resilience and decarbonization without compromising efficiency. This sentiment reflects a broader investment thesis that prioritizes AI-enabled data platforms capable of transforming how organizations manage supply chain risk, environmental impact, and sustainability reporting.
Growth, Capabilities, and the Road Ahead
Looking forward, Treefera’s roadmap envisions expanded capabilities that will deepen its real-time commodity tracking, strengthen geospatial analytics, and automate compliance workflows. The platform is expected to provide users with even more precise, timely responses to legal, environmental, and trade regulatory changes, enabling quicker adjustments to sourcing strategies and supplier engagements. The investment supports both geographic expansion and product development, with the aim of delivering a more complete suite of tools that address the full spectrum of provenance, risk, and ESG reporting needs.
As Treefera scales, its focus on the first mile will likely drive continued development in data integration, validation, and auditability. The platform’s ability to collect, harmonize, and verify provenance information from diverse data sources will be critical to maintaining trust and compliance across expanding supply networks. The expansion into additional regions will also require the platform to accommodate region-specific regulatory requirements, supply chain intricacies, and market dynamics. This integration challenge will shape Treefera’s product roadmap and go-to-market strategy, ensuring that the platform remains adaptable, scalable, and capable of delivering consistent value to a broader range of customers.
Conclusion
Treefera’s US$30 million Series B funding marks a decisive step in advancing a unique approach to supply chain transparency that prioritizes provenance at the first mile. By combining satellite imagery, adaptive AI, and advanced risk modelling within a cohesive data fabric, Treefera seeks to provide real-time insights into the origins of nature-based commodities, support compliance with evolving ESG standards, reduce carbon footprints, and authenticate sustainability claims. The company’s emphasis on the initial phase of a commodity’s lifecycle, alongside its strong focus on real-time, defensible provenance data, positions Treefera to address critical risk management and reporting needs across a wide range of industries.
With backing from Notion Capital and additional strategic investors, Treefera plans to expand its footprint across Europe, North America, and Asia Pacific, while delivering new platform capabilities such as enhanced real-time tracking, more sophisticated geospatial analytics, and automated compliance systems. The leadership team’s vision, reinforced by investor confidence, suggests that Treefera will play a central role in shaping how enterprises manage supply chain risk, verify sustainability commitments, and navigate the regulatory landscape of a rapidly evolving ESG-focused economy. As global supply chains increasingly rely on data-driven insights to certify origin, track environmental impact, and demonstrate responsible procurement, Treefera’s platform stands out as a comprehensive solution designed to empower organizations to operate more transparently, efficiently, and sustainably.
