A New Era for Social Media Marketing with Optimal’s Technology and Data
In a significant development, Optimal, a startup providing cutting-edge technology and data solutions for social media marketers, has announced that it has raised $7 million in Series B funding. This new investment is expected to propel the company towards further growth and expansion.
A Name Change Reflects the Company’s Evolution
Optimal was previously known as XA.net but changed its name in April to align with its popular optim.al social ad campaign manager. The change reflects the company’s focus on offering innovative solutions for social media marketing. As a member of Facebook’s Preferred Marketing Developer program, Optimal has established itself as a trusted partner for businesses looking to leverage social media advertising.
Expanding Revenue through Social Media Advertising
The company reports that its revenue from social media advertising has quadrupled year-over-year. This remarkable growth is attributed to the effectiveness of its platform in buying Facebook ads and providing analytics tools for measuring brand engagement. Optimal’s platform offers unrivaled automation in both media buying and analytics, enabling businesses to optimize their social media campaigns more efficiently.
Plans for 2013: Strong Growth and Expansion
When asked about his plans for 2013, founder and CEO Rob Leathern emphasized the company’s commitment to transparency. He outlined several key areas of focus for the year ahead, including:
- Strong growth in clients and ad spend: Optimal aims to continue its rapid expansion by attracting new clients and increasing ad spend through its platform.
- Unrivaled automation in media buying and analytics: The company will refine its automated processes to make social media marketing even more efficient for businesses.
- Expansion across multiple social media platforms: Optimal plans to extend its offerings to support audience analytics and buying on various social media platforms.
New Investors Join the Ranks
The new funding round has attracted a notable group of investors, including DoubleRock, The Social Internet Fund, Siemer Ventures, Signal Ventures, John Pappajohn, former GoDaddy CEO Warren Adelman, Social Starts, James Altucher, and Silicon Valley Bank. Existing backers Neu Ventures, Stonnington Asset Allocation Fund, and WGI Group have also participated in the round.
Joining Optimal’s Board of Directors
James Altucher and DoubleRock’s Suraj Kumar Rajwani are joining Optimal’s board of directors. Altucher, an investor in Salesforce-acquired Buddy Media and a TechCrunch columnist, expressed his enthusiasm for the company’s potential:
"They have the most efficient platform for reaching and managing a brand’s reach across social media," he said. "In other words, I selfishly use them for my own purposes. Additionally, they are a one-stop shop for me to buy media across social platforms, including Facebook retargeting."
A New CFO Brings Expertise
Optimal is also announcing the appointment of Paul Suh as its chief finance officer. Formerly senior vice president of finance and operations at LiveGamer, Suh brings extensive experience in financial management to the role.
With this significant investment and new leadership, Optimal is poised for further growth and innovation in the social media marketing space.
