A major deployment is underway as SurgePays brings its ClearLine digital advertising platform to all Market Basket Food Stores in North Carolina, converting in-store screens into dynamic, real-time retail media hubs. The rollout spans all 17 Market Basket locations in the state, marking a significant milestone in SurgePays’ strategy to monetize retail media through a scalable, subscription-based SaaS model. ClearLine enables video ads, live promotions, coupons, and QR codes to be delivered across mounted displays, giving retailers a reliable, flexible way to engage shoppers, reinforce brand partnerships, and create recurring advertising revenue streams. By replacing older signage with a smart, connected platform, Market Basket aims to improve the shopper experience while boosting measurable outcomes at the point of sale and beyond.
Deployment Milestone and Strategic Implications
SurgePays announced that the full deployment of ClearLine across Market Basket’s North Carolina stores has been completed, positioning the platform as a central pillar of the retailer’s in-store media strategy. The move follows a rigorous pilot phase and iterative refinements designed to address the operational realities of busy grocery environments. With 17 stores now connected through the ClearLine SaaS interface, Market Basket gains a centralized control point for all in-store digital content, enabling the quick rotation of advertising assets, the scheduling of promotions, and the execution of time-sensitive campaigns across multiple locations.
ClearLine’s core capability is to transform mounted flat screens into integrated retail media hubs. The platform supports video advertising, dynamic promotions, coupon distribution, and QR code participation in real time, allowing content to respond to a variety of signals such as time of day, dayparting, and promotional priorities. This capacity to serve targeted content at precisely the right moment is a fundamental departure from legacy signage, which relied on static images stored on USB drives or manual updates that could fail to reach shoppers during peak traffic or rapidly changing promotions. By enabling dynamic, data-driven campaigns, ClearLine helps Market Basket deliver more relevant messages to shoppers and align promotional activities with brand partner campaigns, national or regional marketing objectives, and in-store inventory realities.
CEO Brian Cox characterized the deployment as a powerful validation of SurgePays’ overall strategy. He highlighted that the rollout demonstrates how ClearLine can drive shopper engagement, lift checkout sales, and create ongoing subscription-based advertising revenue streams. Cox also signaled a forward-looking intention to leverage artificial intelligence to optimize marketing decisions. He described a vision in which AI would consider variables such as time of day, inventory levels, input from distributors, and marketing dollars to maximize consumer engagement. This articulation points to a broader roadmap in which ClearLine evolves from a robust digital signage platform into an intelligent marketing system that can adapt to store-level realities and retailer objectives in real time.
From an operational perspective, the deployment delivers several tangible benefits. The technology enables managers to control the advertising slate with precision, rotating ads, scheduling video playback, and facilitating promotions through digital coupons and QR codes. ClearLine’s ability to replace older forms of signage with a dynamic, adaptive system reduces the risk of outdated or irrelevant in-store messaging, thereby enhancing the shopper journey. The platform supports dayparted campaigns that can showcase different messages depending on the time of day or day of the week—for instance, highlighting fresh coffee options in the morning and promoting afternoon beverage specials later in the day, all while incorporating sponsored brand messages from partners. This layered capability is designed to deliver measurable improvements in shopper engagement and in-store revenue generation, with a clear pathway to expanding revenue streams for SurgePays and its partners.
The Market Basket deployment also underscores a broader strategic objective for SurgePays: to scale its retail media platform across a nationwide wireless retail network that spans thousands of locations. With the NC rollout complete, SurgePays aims to accelerate installations across additional convenience stores and independent grocery chains, leveraging the proven model to generate predictable SaaS revenues and expand market share. The company emphasizes that its ClearLine solution is not simply a digital signage replacement but a comprehensive, scalable software platform that coordinates content across multiple locations, supports real-time promotions, and integrates with other components of the store ecosystem, including the Point-of-Sale (POS) system. In doing so, ClearLine creates a new, high-margin revenue stream for retailers and brand partners, while delivering enhanced value to SurgePays shareholders through recurring revenue and scalable growth.
To be sure, Market Basket’s leadership offers a nuanced perspective on the transition from earlier digital signage attempts to the new platform. Steve Hunt, vice president of Market Basket Food Stores and chairman of the board of the statewide North Carolina Retail Merchants Association, reflected on the early challenges associated with in-store digital displays. He recounted a journey that began roughly two years prior, when the retailer first installed digital signage screens to support in-store marketing efforts. The initial phase faced repeated failures, including screens that went dark after only a few hours of operation. This history demonstrated to Market Basket the importance of selecting a technology partner with both robust technical capabilities and a clear strategy for content management and promotional execution.
Hunt indicated that Market Basket needed a technology and marketing-savvy partner capable of keeping screens online and content current throughout the day. The goal was to upload and update content easily to support customers and brand partners, a capability that would be critical for sustaining a dynamic, time-sensitive advertising program. The decision to expand the program to all stores was a strategic matter, not only about technology deployment but also about content governance, content quality, and the operational discipline required to maintain an always-on digital signage environment. Hunt credited ClearLine with addressing these earlier shortcomings by centralizing content management and promotions, allowing Market Basket to implement campaigns that respond to real-time conditions while maintaining a consistent brand message across all stores.
The successful deployment is framed as a direct counterpoint to legacy digital signage systems that relied on USB drives or passive displays. ClearLine eliminates the need for individual signage maintenance by providing a single, cloud-based content management solution that can push updated content to all installed displays. The platform’s dayparting, dynamic content capabilities, and integration with the retailer’s marketing calendar enable a more strategic approach to promotions. Stores can emphasize time-relevant offers—such as morning coffee promotions or afternoon beverage deals—alongside sponsored messages from brand partners. The net effect is a more cohesive in-store experience for shoppers, aligned with Market Basket’s customer-centric approach to marketing and merchandising.
From SurgePays’ perspective, the Market Basket deployment showcases a scalable model for growth. The company asserts that the ClearLine platform has matured to a level where it can be deployed across thousands of retail locations, including additional convenience stores and independent grocery chains. The scalable nature of the platform is central to SurgePays’ long-term roadmap, which envisions a nationwide expansion that would deliver recurring, high-margin SaaS revenues for the company while offering retailers a dependable, data-driven way to engage shoppers and monetize in-store media space. The emphasis on measurable ROI—through improved shopper engagement and increased sales at the point of purchase—helps to position ClearLine as a cornerstone of SurgePays’ diversified revenue strategy, which spans wireless services, fintech capabilities, and now retail media.
In addition to the technical and strategic considerations, the deployment signals a broader shift in retail marketing toward real-time, data-driven, subscription-based models. ClearLine’s recurring revenue structure aligns with a growing appetite among retailers for predictable, scalable solutions that can be integrated with existing store operations and marketing initiatives. For SurgePays, the Market Basket rollout is a proof point that the company’s multi-pronged platform can translate into sustainable revenue growth, even within a niche market segment such as in-store digital advertising. The next steps in the company’s plan involve accelerating the adoption of ClearLine across other partners and continuing to refine the platform’s capabilities to support AI-driven optimization and more sophisticated content orchestration, with the aim of delivering enhanced return on investment for retailers and brand sponsors alike.
ClearLine Technology: Features, Architecture, and Operational Benefits
ClearLine is described as a software-as-a-service platform that turns mounted flat screens into interconnected retail media hubs, capable of supporting a range of content and promotional formats. In practice, this means a single software layer that manages video playback, promotional banners, dynamic coupons, and QR codes, all delivered across the network of screens located within Market Basket stores. The platform is designed to offer real-time control over advertising content, enabling retailers to update messages rapidly in response to changing in-store conditions, marketing campaigns, or supplier inputs. The technology framework behind ClearLine is built to support scalable, centralized management across multiple locations, reducing the complexity and inconsistency that often plague distributed signage implementations.
The key features of ClearLine include real-time video playback and ad rotation, which allow marketers to display fresh content on demand. This capability helps to minimize the risk of stale messaging and increases the likelihood that shoppers encounter promotions relevant to their shopping behavior and time of day. The platform’s support for dynamic promotions and digital coupons adds a tangible, revenue-generating dimension to in-store advertising. QR codes can be presented on-screen to link shoppers to digital offers, loyalty programs, or partner campaigns, enabling an omni-channel experience that extends beyond the physical store.
A critical aspect of ClearLine is its content management capability. Market Basket and SurgePays can upload, schedule, and manage promotional content across all connected displays from a centralized dashboard. The dayparting feature allows messages to be tailored to different time windows, promoting certain items in the morning while shifting emphasis to other categories in the afternoon or evening. This level of content orchestration is designed to improve user engagement by ensuring that promotions align with shopper needs and store traffic patterns, ultimately driving higher conversion rates and increased basket sizes.
From an architecture standpoint, ClearLine is positioned as an end-to-end solution that integrates with SurgePays’ broader digital ecosystem. SurgePays operates its own wireless brand and provides back-end infrastructure, including provisioning and billing, to other wireless providers as part of its MVNO/MVNE operations. The ClearLine platform sits within this ecosystem as a retail media layer that can leverage the company’s payments and provisioning capabilities to support a seamless advertising experience. The integration with the POS environment is particularly notable, as it allows for cohesive promotions and rewards redemption that tie into the store’s checkout process. This integration is essential for measuring the impact of in-store campaigns on sales and for offering brand partners a complete attribution framework.
Operational benefits of ClearLine extend beyond the promotional content itself. By shifting away from legacy signage that relied on static images and physical media management, retailers gain a more reliable, centralized control mechanism for in-store advertising. The platform reduces the maintenance overhead associated with manual signage updates and minimizes the risk of out-of-date or conflicting messages appearing across screens. ClearLine’s centralized governance also supports compliance with brand guidelines and promotional calendars, ensuring consistency across all stores while enabling local tweaks as needed. This balance between standardization and localization is critical for a retailer network spanning multiple locations with diverse customer demographics and shopping patterns.
In terms of future enhancements, SurgePays envisions leveraging AI-powered marketing capabilities to further optimize the performance of ClearLine campaigns. The company suggests that future iterations could factor in inventory levels, dayparting, and distributor inputs to maximize consumer engagement and promotional ROI. The concept of AI-driven optimization implies a move toward predictive content delivery, where the platform analyzes historical performance data and current store conditions to determine the optimal mix of video ads, promos, and sponsored messages at any given moment. While the current deployment demonstrates ClearLine’s foundational capabilities, the envisioned AI layer would add a new dimension of intelligence, enabling more precise targeting and more efficient allocation of marketing budgets.
ClearLine’s real-time content delivery and dynamic promotional features position the platform as a natural fit for ongoing advertising campaigns, seasonal promotions, and brand partnerships. Retailers can use the platform to coordinate cross-promotions with suppliers, present exclusive offers to Drive Customer Loyalty programs, and optimize price promotion strategies across all participating locations. Brand sponsors stand to gain from more consistent exposure to shoppers across multiple locations, with the ability to tailor messaging to local preferences while maintaining alignment with national messaging. The subscription-based model underpinning ClearLine ensures a steady revenue stream for SurgePays while giving retailers predictability in marketing spend and outcomes.
While the deployment at Market Basket serves as a practical validation of ClearLine’s capabilities, the platform’s broader potential extends to other segments within the retail ecosystem. Convenience stores, independent grocers, and regional supermarkets represent natural expansion opportunities, particularly where there is a need to modernize aging signage and implement more sophisticated promotional strategies. The scalability of the platform across thousands of sites is a core selling point, enabling SurgePays to pursue a multi-location rollout with a consistent tech stack, uniform security standards, and centralized analytics that can be shared with brand partners and retailers alike. In this sense, ClearLine is not simply a product; it is a foundational layer in SurgePays’ strategic effort to converge retail media, fintech services, and wireless connectivity into a cohesive, high-margin business model.
From the retailer’s standpoint, the ClearLine platform provides a reliable, automated way to execute campaigns, reduce signage downtime, and deliver content that resonates with customers in real time. The ability to upload and refresh content throughout the day ensures that promotions stay fresh and relevant, supporting customer engagement and sales. For brand partners, ClearLine offers a more precise, scalable channel to reach target audiences with rich media formats and trackable interactions. The platform’s integration with QR codes and digital coupons creates measurable pathways from screens to transactions, strengthening the link between advertising exposure and in-store purchases. All of these capabilities contribute to a compelling business case for retailers and brand sponsors alike, positioning ClearLine as a strategic asset in the ongoing evolution of retail media networks.
Operationalizing Retail Media Across a Nationwide Network
A practical lens on ClearLine’s rollout involves examining how a nationwide store network translates into consistent, high-quality media delivery. Key considerations include content governance, content scheduling, and cross-location consistency in branding. SurgePays and Market Basket have undertaken governance practices to ensure content aligns with brand guidelines and store-specific objectives while allowing for local customization where appropriate. The centralized content management approach reduces the risk of inconsistent messaging, enhances the ability to coordinate national campaigns across multiple locations, and provides a single source of truth for promotional content and partner messages.
From an operational perspective, the platform’s real-time capabilities enable rapid content updates to reflect stock levels, promotional calendars, and supplier marketing activities. In a scenario where a promotional partnership is activated for a limited time—such as a regional beverage discount or a national coffee promotion—the system can push the necessary assets to all screens within hours, ensuring synchronized messaging. This capability also supports responsive marketing that adapts to variables such as weather, local events, or competitive actions, contributing to improved shopper engagement and campaign performance.
In terms of ROI, retailers benefit from enhanced visibility of in-store promotions and the potential for higher conversion rates at the point of sale. For SurgePays, the recurring SaaS revenue tied to ClearLine offers a predictable cash flow, reinforcing the company’s growth trajectory in the retail media segment. The Market Basket deployment provides a real-world case study for the scalability of the platform, along with qualitative improvements in shopper experience and operational efficiency. As the system expands, it will be important to continue refining the content management workflow, the content approval processes, and the analytics framework that enables retailers and brand partners to measure the impact of campaigns with rigor.
Market Impact, ROI, and Stakeholder Value
ClearLine’s deployment is positioned to unlock new revenue streams for both retailers and brand partners, transforming in-store digital media into a sustainable, subscription-based model. For Market Basket, the platform offers a path to monetize in-store screens through ongoing advertising opportunities, while preserving the fundamental customer experience that shoppers expect from a grocery visit. The subscription-based revenue framework provides a predictable financial model that is attractive to investors, enabling the retailer to benefit from incremental advertising dollars without significant upfront capital expenditure for signage refresh or hardware replacement.
For SurgePays, the Market Basket expansion is a notable milestone in the company’s broader revenue strategy. The integration of a high-margin SaaS product with a nationwide wireless network positions SurgePays to monetize retail media in ways that complement its existing fintech and wireless services. The platform’s ability to scale across thousands of locations—coupled with the potential to expand into additional convenience stores and independent grocers—supports a long-term vision of diversified, recurring revenue streams. The strategic combination of digital signage, content management, and financial services creates a unique value proposition in the retail technology space.
The Market Basket deployment also reinforces the importance of measurable outcomes when evaluating retail media initiatives. Key performance indicators (KPIs) that are typically considered include shopper engagement metrics (such as screen dwell time, ad recall, and interaction rates with QR codes), promotion performance (including coupon usage, discount redemption, and uplift in sales for promoted items), and overall impact on basket size and checkout conversion. With ClearLine, retailers have the ability to track the performance of each campaign across multiple stores, enabling data-driven optimization and continuous improvement. The data-driven nature of the platform is a critical advantage, as it allows marketers to refine content strategies based on actual performance rather than relying solely on anecdotal evidence or isolated test results.
From the standpoint of brand partners, ClearLine offers a scalable, measurable channel for delivering targeted advertising across a distributed retail footprint. The ability to run video ads, display dynamic promotions, and inject sponsored messages creates an integrated advertising experience that can be customized to align with product categories, seasonal promotions, and partner campaigns. The potential to issue digital coupons and QR codes through in-store screens can drive meaningful engagement by linking physical storefronts with digital channels, loyalty programs, and online shopping experiences. The results can include higher engagement rates, improved brand recognition, and improved attribution of sales to specific advertising efforts.
Retailers also stand to gain from improved operational efficiency and brand consistency. ClearLine’s centralized content management and scheduling can reduce the time and effort required to update signage, lower the risk of outdated or conflicting content appearing in stores, and streamline the process of coordinating cross-location campaigns with brand partners. The ability to deliver a unified marketing message across a network of stores can contribute to stronger brand equity and a more cohesive shopping experience for customers. In aggregate, these benefits support a compelling business case for retailers to invest in ClearLine as a strategic platform for in-store advertising and promotional activities.
The Market Basket and SurgePays collaboration also demonstrates how a retail media platform can function as a multiplier in a company’s growth strategy. ClearLine’s recurring revenue model provides a stable source of income that complements one-time signage investments and promotions, reinforcing a sustainable approach to maximizing revenue per square foot. For SurgePays, the expansion into retail media complements the company’s broader portfolio of services, including wireless connectivity and fintech offerings, demonstrating the potential for cross-functional revenue opportunities across multiple verticals. The combination of durable, subscription-based revenue with the scalability of a nationwide store network could contribute to a more resilient business model and stronger long-term shareholder value.
The Role of AI and Future-Proofing Retail Media
As the company contemplates future enhancements, the potential incorporation of AI-powered marketing into ClearLine stands out as a major growth vector. By analyzing data on shopper behavior, inventory levels, and marketing spend, AI could inform content selection, optimize ad rotation schedules, and predict optimal times for promotions to maximize conversion. The implication for Market Basket is a more efficient and effective use of in-store media space, with content that aligns with both shopper needs and supplier objectives. For brand partners, AI-driven optimization could lead to higher engagement rates and more precise targeting, yielding better return on advertising spend.
However, such capabilities would introduce additional considerations, including data privacy, algorithm transparency, and the need for robust governance to ensure that automated decisions remain aligned with retailer and brand objectives. The industry will closely watch how AI integration unfolds, balancing the promise of improved performance with the responsibilities associated with advanced data-driven marketing. SurgePays’ forward-looking statements underscore the company’s belief in the long-term potential of AI-powered retail marketing, while acknowledging the uncertainties inherent in deploying such technologies at scale. The ongoing evolution of ClearLine will likely involve iterative releases that progressively augment capabilities, expand use cases, and strengthen the platform’s position in the increasingly competitive retail media landscape.
Growth Strategy and Market Expansion
SurgePays’ path to growth hinges on expanding ClearLine across its nationwide wireless retail network and pursuing additional partnerships with convenience stores, independent grocers, and regional supermarket chains. The Market Basket deployment is a critical stepping stone in a broader expansion plan designed to create a scalable, high-margin revenue engine that leverages the company’s integrated capabilities—ranging from wireless connectivity to point-of-sale services and retail media.
The company’s stated objective is to accelerate installations in new locations beyond Market Basket, leveraging the proven, scalable model established in North Carolina. The expansion strategy centers on delivering ClearLine as a turnkey SaaS solution that can be deployed with minimal friction, enabling retailers to manage content centrally while tailoring campaigns to local markets. The approach is designed to deliver predictable recurring revenue and enable SurgePays to capture incremental market share in the retail media segment. By extending the platform across thousands of locations, SurgePays seeks to demonstrate the economies of scale that underpin the high-margin profile of a subscription-based model and to deliver sustained value to investors through revenue diversification and geographic expansion.
A key element of the strategy is the ability to cross-sell and monetize the broader SurgePays ecosystem alongside ClearLine. The company’s wireless and fintech capabilities create cross-pollination opportunities with retail media, enabling bundled offerings that combine connectivity, digital payments, and targeted advertising. The strategic alignment of these capabilities can help SurgePays differentiate itself from pure-play retail media networks by delivering a holistic suite of services that retailers find valuable and that brand sponsors rely on for integrated campaigns. This integrated approach supports the company’s broader mission of building a scalable, platform-based business that can drive long-term shareholder value through durable, recurring revenue streams.
In terms of market dynamics, the retail media space has been characterized by rapid growth and increasing advertiser interest as physical storefronts become more integrated with digital marketing channels. The Demand for in-store advertising has continued to expand as retailers seek to transform their physical spaces into measurable media assets that deliver a clear ROI. The Market Basket deployment contributes to this trend by providing a real-world example of how a digital signage platform can be deployed at scale, delivering consistent results across a network of locations and enabling advertisers to reach shoppers in-store with a high degree of relevance and timeliness. SurgePays’ growth plan rests on capitalizing on these dynamics by expanding its market footprint, enhancing platform capabilities, and deepening relationships with retailers and brand partners.
Risks and Operational Considerations for Scale
As with any large-scale deployment, scaling ClearLine across a broad retailer network introduces risks that must be managed effectively. Operational complexity increases with the number of stores, locations, and promotional campaigns in flight, increasing the need for robust content governance, scheduling discipline, and quality control. The company will need to maintain high standards of reliability and uptime across all displays, ensuring that content loads promptly and remains synchronized with promotions. Any lapses in service could undermine retailer confidence and impede ROI realization.
Another area of focus is interoperability with existing in-store systems, including POS, loyalty programs, and supplier data feeds. Seamless integration is critical to delivering a frictionless experience for shoppers and to ensuring attribution accuracy for advertising campaigns. The platform must support secure data exchange, protect consumer privacy, and comply with applicable regulations governing digital advertising in retail environments. The expansion plan also requires careful vendor and partner management to ensure that all stakeholders align with ClearLine’s capabilities, pricing, and service levels.
Financially, the move to a recurring revenue model depends on sustaining customer success, reducing churn, and delivering tangible ROI to retailers and brand sponsors. The company should invest in analytics and customer success resources to demonstrate the value of the platform through measurable outcomes, including uplift in sales at promoted items, improvements in loyalty program engagement, and increased ad recall. The ability to quantify these benefits is essential for maintaining pricing models and justifying ongoing investment in platform enhancements.
Competitive Positioning and Industry Context
ClearLine enters a retail media landscape that includes a growing number of competitors offering in-store digital advertising solutions. SurgePays’ unique value proposition combines retail media with its broader hardware, software, and connectivity ecosystem, which can provide a differentiated customer experience and potential cross-sell opportunities that may not be available through standalone digital signage platforms. By embedding ClearLine within a larger suite of services, SurgePays can offer retailers a consolidated partner for multiple strategic initiatives, potentially simplifying procurement processes and reducing the friction associated with multi-vendor relationships.
The NC deployment adds a tangible asset to SurgePays’ portfolio, demonstrating the platform’s ability to operate at scale in a real-world environment and delivering a blueprinted path for future rollouts. The success of the Market Basket project will be closely watched by retailers, brand sponsors, and industry observers who are interested in understanding how retail media networks can be deployed efficiently across diverse markets and store formats. The results will influence the competitive dynamics by shaping retailer expectations around the ease of deployment, the quality of the content management experience, and the overall ROI of retail media investments.
Corporate Profile: SurgePays, Market Position, and Forward-Looking Statements
SurgePays, Inc. operates at the intersection of wireless connectivity, fintech services, and point-of-sale technology. As both a mobile virtual network operator (MVNO) and a mobile virtual network enabler (MVNE), SurgePays maintains its own wireless brand and provides essential back-end infrastructure—such as provisioning and billing—to other wireless providers. The company’s proprietary point-of-sale platform is deployed across thousands of retail locations, enabling SIM activations, top-ups, and a variety of digital financial services. This integrated platform positions SurgePays to scale across both retail and wholesale wireless channels, creating opportunities to monetize retail media and other services through a cohesive ecosystem.
The Market Basket partnership represents a natural extension of SurgePays’ strategy to leverage its technology assets to create new revenue streams in retail environments. The deployment underscores the company’s ability to deliver high-margin, recurring revenue through a software-based platform that complements its existing wireless and fintech offerings. By aligning digital advertising with in-store experiences, SurgePays intends to strengthen retailer relationships and build a more robust, multi-service revenue model that is less dependent on any single line of business.
The forward-looking statements in the release describe SurgePays’ expectations regarding national rollout, ongoing installations, and high-margin recurring revenue opportunities associated with ClearLine. These statements, which may be identified by terms like may, will, could, should, expect, intend, plan, anticipate, believe, estimate, project, continue, or similar language, reflect management’s beliefs and assumptions and involve known and unknown risks and uncertainties. The company emphasizes that future results could differ materially from those expressed or implied in such statements due to a wide range of factors, including the ability to scale the prepaid wireless business, transition ACP subscribers to Lifeline, maintain MVNE partnerships, achieve financial targets, and successfully expand into additional retail channels. Additional risk factors include macroeconomic conditions, competitive pressures, supply chain constraints, regulatory changes, and the potential for delays or execution challenges related to large-scale deployments.
SurgePays cautions readers that forward-looking statements are subject to uncertainties and that actual results may differ materially from those described. The company disclaims any obligation to update forward-looking statements to reflect new information or future events, except as required by law. All such statements are inherently speculative and refer only to the date on which they are made. The Market Basket deployment and the broader ClearLine roadmap should therefore be viewed in the context of these potential risks and uncertainties.
About SurgePays, Inc.
SurgePays, Inc. is a wireless, fintech, and point-of-sale company focused on delivering mobile connectivity and financial services to underserved communities. The company operates as both an MVNO and MVNE, maintaining its own wireless brand while offering back-end provisioning and billing services to other providers. Its proprietary POS platform is deployed nationwide in thousands of retail locations, enabling SIM activations, top-ups, and digital financial services. SurgePays is positioned to scale across both retail and wholesale wireless channels, with ongoing efforts to expand its market reach and product offerings through strategic partnerships and innovative technology platforms. For more information about the company and its offerings, readers would typically visit the corporate site or contact investor relations through standard channels; however, this article omits direct contact details in accordance with publication guidelines.
Forward-Looking Statements Related to ClearLine and Market Expansion
This article includes forward-looking statements that are not historical facts and are subject to risks and uncertainties. These statements may include projections, guidance, or estimates regarding revenue, cash flow, growth, market expansion, or customer acquisition related to ClearLine and SurgePays’ retail media initiatives. The use of terms such as may, will, could, would, should, expect, intend, plan, anticipate, believe, estimate, or similar words is intended to identify these statements as forward-looking. The actual results could differ materially from those anticipated due to factors including, but not limited to, a retailer network’s ability to adopt the platform, the company’s capacity to scale across thousands of locations, competitive market dynamics, integration challenges, regulatory changes, and macroeconomic conditions.
SurgePays emphasizes that the forward-looking statements in this article represent its expectations as of the date of publication and are subject to changes without notice. The company undertakes no obligation to update forward-looking statements to reflect new information or future events, except as required by law. The forward-looking statements speak only as of the date they are made and should not be relied upon as predictions of future performance.
Conclusion
SurgePays’ ClearLine deployment across all Market Basket Food Stores in North Carolina marks a pivotal step in the company’s strategic push to monetize retail media through a scalable, subscription-based platform. The rollout demonstrates ClearLine’s capacity to replace legacy signage with a connected, real-time advertising hub that supports video, dynamic promotions, coupons, and QR codes, all managed from a centralized system. The initiative is designed to improve shopper engagement, drive sales at the point of purchase, and unlock new recurring revenue streams for both retailers and brand partners, while also delivering durable, high-margin value for SurgePays and its shareholders. The Market Basket case provides a practical blueprint for how retail media networks can be deployed at scale, with room to expand across additional stores and across a nationwide network. As the company advances its roadmap—potentially incorporating AI-driven marketing optimization and broader cross-channel integrations—the collaboration between SurgePays and Market Basket stands as a concrete example of how digital technology can transform in-store experiences and create measurable business outcomes in the modern retail landscape. The next phases of growth will likely involve accelerating installations in new store formats, refining analytics for campaign attribution, and broadening partnerships with retailers and brand sponsors to sustain a compelling, diversified revenue mix grounded in recurring SaaS profitability.
